{"title":"Purple \u0026 Lavender","description":"\u003cp\u003eDeep, dreamy, and effortlessly regal. Our \u003cstrong\u003ePurple \u0026amp; Lavender\u003c\/strong\u003e collection brings together AJ FITS' most enchanting purple-toned kurtis — from the soft calm of lavender to the rich depth of plum purple.\u003c\/p\u003e\u003cp\u003ePurple is a colour that feels both festive and everyday in Indian ethnic wear. The deep \u003cstrong\u003ePlum Purple Bindoo Kali Kurti\u003c\/strong\u003e in premium cotton is rich enough for a festive occasion yet relaxed enough for daily wear. Lavender tones bring a softer, more delicate energy — perfect for college, casual outings, or a relaxed weekend look.\u003c\/p\u003e\u003cp\u003eA colour that flatters beautifully across skin tones and pairs well with gold, silver, or oxidised jewellery. Versatile, elegant, and always in style.\u003c\/p\u003e\u003cp\u003eTrue to size. Between sizes? Size up. Machine wash friendly.\u003c\/p\u003e","products":[{"product_id":"bindoo-kali-cotton-kurti-plum-purple","title":"Bindoo Kali Cotton Kurti - Plum Purple","description":"\u003cp\u003eThe Bindoo Kali in plum purple — a calf-length flared kurti in premium quality cotton with an all-over minimal print. The deep plum tone feels rich and versatile — easy enough for everyday, polished enough for a festive occasion.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFabric:\u003c\/strong\u003e Premium quality cotton\u003cbr\u003e\u003cstrong\u003eSilhouette:\u003c\/strong\u003e Flared (kali\/umbrella)\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e Calf-length\u003cbr\u003e\u003cstrong\u003eSleeves:\u003c\/strong\u003e 3\/4 sleeves\u003cbr\u003e\u003cstrong\u003eFit:\u003c\/strong\u003e True to size. Between sizes? Size up.\u003cbr\u003e\u003cstrong\u003eCare:\u003c\/strong\u003e Machine wash cold, dry in shade\u003c\/p\u003e","brand":"AJ FITS","offers":[{"title":"M","offer_id":43669598830658,"sku":null,"price":640.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":43669598863426,"sku":null,"price":640.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":43669598896194,"sku":null,"price":640.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":43669598928962,"sku":null,"price":640.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/9269\/2546\/files\/AJFits-12_9cad4eb6-3300-4893-906e-27dc8a0247d6.jpg?v=1785744767"},{"product_id":"raw-silk-lavendar","title":"Raw Silk - Lavendar","description":"\u003cp\u003eA timeless Raw Silk Lavendar Chudithar Set paired with an elegant Kalamkari printed dupatta. Designed for comfort and sophistication, this ensemble is perfect for festive occasions, family gatherings, and celebrations. Crafted from premium raw silk for a graceful drape and lasting comfort.\u003cbr\u003e\u003c\/p\u003e\n\u003cul data-end=\"444\" data-start=\"89\"\u003e\n\u003cli data-end=\"119\" data-start=\"89\" data-section-id=\"14flpf1\"\u003e\n\u003cstrong data-end=\"102\" data-start=\"91\"\u003eFabric:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ePremium Raw Silk\u003cspan class=\"PDq2pG_selectionAnchor\" aria-hidden=\"true\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"168\" data-start=\"120\" data-section-id=\"y07nrd\"\u003e\n\u003cstrong data-end=\"134\" data-start=\"122\"\u003eDupatta:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eElegant Kalamkari Printed Dupatta\u003c\/li\u003e\n\u003cli data-end=\"193\" data-start=\"169\" data-section-id=\"iylmfu\"\u003e\n\u003cstrong data-end=\"182\" data-start=\"171\"\u003eSleeve:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e3\/4 Sleeve\u003c\/li\u003e\n\u003cli data-end=\"256\" data-start=\"194\" data-section-id=\"1524ztd\"\u003e\n\u003cstrong data-end=\"204\" data-start=\"196\"\u003eFit:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eStraight fit. True to size. Between sizes? Size up.\u003c\/li\u003e\n\u003cli data-end=\"317\" data-start=\"257\" data-section-id=\"3jcb64\"\u003e\n\u003cstrong data-end=\"268\" data-start=\"259\"\u003eFeel:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eSoft, lightweight \u0026amp; comfortable for all-day wear\u003c\/li\u003e\n\u003cli data-end=\"389\" data-start=\"318\" data-section-id=\"1yplda1\"\u003e\n\u003cstrong data-end=\"333\" data-start=\"320\"\u003eOccasion:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ePerfect for festivals, family gatherings \u0026amp; celebrations\u003c\/li\u003e\n\u003cli data-end=\"444\" data-start=\"390\" data-section-id=\"1ihf4xn\"\u003e\n\u003cstrong data-end=\"401\" data-start=\"392\"\u003eCare:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eGentle hand wash separately. Dry in shade.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"AJ FITS","offers":[{"title":"M","offer_id":44466477006914,"sku":null,"price":1345.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":44466477039682,"sku":null,"price":1345.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":44466477072450,"sku":null,"price":1345.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":44466477105218,"sku":null,"price":1345.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/9269\/2546\/files\/AJFits-6.jpg?v=1785308769"},{"product_id":"raw-silk-purple","title":"Raw Silk - Purple","description":"\u003cp\u003eA timeless Raw Silk Lavendar Chudithar Set paired with an elegant Kalamkari printed dupatta. Designed for comfort and sophistication, this ensemble is perfect for festive occasions, family gatherings, and celebrations. Crafted from premium raw silk for a graceful drape and lasting comfort.\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFabric:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ePremium Raw Silk\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDupatta:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eElegant Kalamkari Printed Dupatta\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSleeve:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e3\/4 Sleeve\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFit:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eStraight fit. True to size. Between sizes? Size up.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeel:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eSoft, lightweight \u0026amp; comfortable for all-day wear\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOccasion:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ePerfect for festivals, family gatherings \u0026amp; celebrations\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eGentle hand wash separately. Dry in shade.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"AJ FITS","offers":[{"title":"M","offer_id":44466547753026,"sku":null,"price":1345.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":44466547785794,"sku":null,"price":1345.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":44466547818562,"sku":null,"price":1345.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":44466547851330,"sku":null,"price":1345.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/9269\/2546\/files\/AJFits-27_1.jpg?v=1785393213"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/9269\/2546\/collections\/generated-image_245d90f6-1b83-46e2-85f4-d2becfdfe105.png?v=1785743521","url":"https:\/\/www.ajfits.in\/collections\/purple-kurtis.oembed","provider":"AJ FITS","version":"1.0","type":"link"}