{"title":"Best Sellers","description":"\u003cp\u003eThe ones our customers keep coming back for. Our \u003cstrong\u003eBest Sellers\u003c\/strong\u003e collection brings together AJ FITS' most loved pieces — the kurtis and ethnic wear that women across India have chosen again and again.\u003c\/p\u003e\u003cp\u003eThese are the pieces that have earned their place through real wear, real feedback, and real love. From the breathable maroon everyday cotton kurti to the graceful handloom flared styles, every item in this collection has proven itself as a wardrobe staple worth investing in.\u003c\/p\u003e\u003cp\u003eWhether you're shopping AJ FITS for the first time or looking to add another favourite to your collection, this is the best place to start. Trusted fabrics, flattering silhouettes, and colours that work — all in one place.\u003c\/p\u003e\u003cp\u003eTrue to size. Between sizes? Size up. Machine wash friendly.\u003c\/p\u003e","products":[{"product_id":"everyday-wear-kurtis","title":"Everyday Wear Kurti - Maroon","description":"\u003cp\u003eThe Maroon Everyday Kurti is the piece you reach for again and again. Made from 100% breathable cotton, it stays light and cool from morning to evening, with minimal embroidery at the neck and sleeves for a touch of detail without feeling heavy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e College, office or a relaxed day out.\u003cbr\u003e\u003cstrong\u003eFit:\u003c\/strong\u003e Straight, easy silhouette, true to size. If you're between sizes, size up.\u003cbr\u003e\u003cstrong\u003eCare:\u003c\/strong\u003e Machine wash cold on a gentle cycle, dry in shade.\u003c\/p\u003e","brand":"AJ FITS","offers":[{"title":"M","offer_id":43344762208322,"sku":null,"price":599.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":43344762241090,"sku":null,"price":599.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":43344762273858,"sku":null,"price":599.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":43344762306626,"sku":null,"price":599.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/9269\/2546\/files\/AJFits-1_92d7f70b-fc89-4777-bedf-66511e627f7e.jpg?v=1785592384"},{"product_id":"everyday-short-kurti-maroon","title":"Everyday Short Kurti - Maroon","description":"\u003cp\u003eA rich maroon short kurti in lightweight rayon — the kind of piece that looks considered without any effort. Subtle embroidery at the neckline and sleeves, relaxed fit, comfortable all day.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFabric:\u003c\/strong\u003e Rayon\u003cbr\u003e\u003cstrong\u003eFit:\u003c\/strong\u003e Relaxed silhouette, true to size. Between sizes? Size up.\u003cbr\u003e\u003cstrong\u003eOccasion:\u003c\/strong\u003e College, casual outings, everyday wear\u003cbr\u003e\u003cstrong\u003eCare:\u003c\/strong\u003e Gentle machine wash, dry in shade\u003c\/p\u003e","brand":"AJ FITS","offers":[{"title":"M","offer_id":43635466043458,"sku":null,"price":599.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":43635466076226,"sku":null,"price":599.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":43635466108994,"sku":null,"price":599.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":43635466141762,"sku":null,"price":599.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/9269\/2546\/files\/AJFits-10_8e3d3e5b-cea2-4068-9e8c-0c9e3ea6ee29.jpg?v=1785592830"},{"product_id":"flared-cotton-kurti-maroon","title":"Flared Cotton Kurti - Maroon","description":"\u003cp\u003eA deep maroon flared kurti in premium handloom cotton — the kind of piece that feels as good to wear as it looks. The umbrella silhouette moves beautifully, and the back tie-up gives you an adjustable fit so it always feels just right.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFabric:\u003c\/strong\u003e Premium handloom cotton\u003cbr\u003e\u003cstrong\u003eSilhouette:\u003c\/strong\u003e Flared (umbrella)\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e Mid-length\u003cbr\u003e\u003cstrong\u003eFit:\u003c\/strong\u003e True to size. Between sizes? Size up.\u003cbr\u003e\u003cstrong\u003eCare:\u003c\/strong\u003e Machine wash cold, dry in shade\u003c\/p\u003e","brand":"AJ FITS","offers":[{"title":"M","offer_id":43665208868930,"sku":null,"price":799.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":43665208901698,"sku":null,"price":799.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":43665208934466,"sku":null,"price":799.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":43665208967234,"sku":null,"price":799.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/9269\/2546\/files\/AJFits-6_fa9a8e64-7821-4420-85b6-3fb60a60618e.jpg?v=1785744675"},{"product_id":"flared-kurti-royal-blue","title":"Flared Kurti - Royal Blue","description":"\u003cp\u003eA striking royal blue flared kurti in premium handloom cotton — the kind of piece that stands out without needing accessories. The umbrella silhouette gives it beautiful movement, and the back tie-up means it fits just right.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFabric:\u003c\/strong\u003e Premium handloom cotton\u003cbr\u003e\u003cstrong\u003eSilhouette:\u003c\/strong\u003e Flared (umbrella)\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e Mid-length\u003cbr\u003e\u003cstrong\u003eSleeves:\u003c\/strong\u003e 3\/4 sleeves\u003cbr\u003e\u003cstrong\u003eFit:\u003c\/strong\u003e True to size. Between sizes? Size up.\u003cbr\u003e\u003cstrong\u003eCare:\u003c\/strong\u003e Machine wash cold, dry in shade\u003c\/p\u003e","brand":"AJ FITS","offers":[{"title":"M","offer_id":43668463943746,"sku":null,"price":799.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":43668463976514,"sku":null,"price":799.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":43668464009282,"sku":null,"price":799.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":43668464042050,"sku":null,"price":799.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/9269\/2546\/files\/AJFits-15_75b57839-a107-45f1-92b9-79b5512a41ee.jpg?v=1785745735"},{"product_id":"bindoo-kali-flared-kurti-rani-pink","title":"Bindoo Kali Cotton Kurti - Rani Pink","description":"\u003cp\u003eThe Bindoo Kali in rani pink — a calf-length flared kurti in premium quality cotton with a minimal all-over print. Soft, breathable, and designed for women who want everyday wear that still feels special.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFabric:\u003c\/strong\u003e Premium quality cotton\u003cbr\u003e\u003cstrong\u003eSilhouette:\u003c\/strong\u003e Flared (kali\/umbrella)\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e Calf-length\u003cbr\u003e\u003cstrong\u003eSleeves:\u003c\/strong\u003e 3\/4 sleeves\u003cbr\u003e\u003cstrong\u003eFit:\u003c\/strong\u003e True to size. Between sizes? Size up.\u003cbr\u003e\u003cstrong\u003eCare:\u003c\/strong\u003e Machine wash cold, dry in shade\u003c\/p\u003e","brand":"AJ FITS","offers":[{"title":"M","offer_id":43668468006978,"sku":null,"price":640.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":43668468039746,"sku":null,"price":640.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":43668468072514,"sku":null,"price":640.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":43668468105282,"sku":null,"price":640.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/9269\/2546\/files\/AJFits-24_ba76eac5-5295-47d6-8fc6-1a566d308b4c.jpg?v=1785746171"},{"product_id":"bindoo-kali-cotton-kurti-plum-purple","title":"Bindoo Kali Cotton Kurti - Plum Purple","description":"\u003cp\u003eThe Bindoo Kali in plum purple — a calf-length flared kurti in premium quality cotton with an all-over minimal print. The deep plum tone feels rich and versatile — easy enough for everyday, polished enough for a festive occasion.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFabric:\u003c\/strong\u003e Premium quality cotton\u003cbr\u003e\u003cstrong\u003eSilhouette:\u003c\/strong\u003e Flared (kali\/umbrella)\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e Calf-length\u003cbr\u003e\u003cstrong\u003eSleeves:\u003c\/strong\u003e 3\/4 sleeves\u003cbr\u003e\u003cstrong\u003eFit:\u003c\/strong\u003e True to size. Between sizes? Size up.\u003cbr\u003e\u003cstrong\u003eCare:\u003c\/strong\u003e Machine wash cold, dry in shade\u003c\/p\u003e","brand":"AJ FITS","offers":[{"title":"M","offer_id":43669598830658,"sku":null,"price":640.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":43669598863426,"sku":null,"price":640.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":43669598896194,"sku":null,"price":640.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":43669598928962,"sku":null,"price":640.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/9269\/2546\/files\/AJFits-12_9cad4eb6-3300-4893-906e-27dc8a0247d6.jpg?v=1785744767"},{"product_id":"blue-ikat-straight-kurti","title":"Blue Ikat Straight Kurti","description":"\u003cp\u003eA blue ikat straight kurti in 100% breathable cotton — the ikat print gives it a handcrafted, artisanal feel while still being completely wearable for everyday. Straight fit, round neck, 3\/4 sleeves, knee-length.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFabric:\u003c\/strong\u003e 100% breathable cotton\u003cbr\u003e\u003cstrong\u003ePrint:\u003c\/strong\u003e Ikat\u003cbr\u003e\u003cstrong\u003eFit:\u003c\/strong\u003e Straight, knee-length. True to size. Between sizes? Size up.\u003cbr\u003e\u003cstrong\u003eCare:\u003c\/strong\u003e Machine wash cold, dry in shade\u003c\/p\u003e","brand":"AJ FITS","offers":[{"title":"M","offer_id":43818611081282,"sku":null,"price":580.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":43818611114050,"sku":null,"price":580.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":43818611146818,"sku":null,"price":580.0,"currency_code":"INR","in_stock":true},{"title":"XXL","offer_id":43818611179586,"sku":null,"price":580.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/9269\/2546\/files\/AJFits-23.jpg?v=1785593281"},{"product_id":"grey-ikat-straight-kurti","title":"Grey Ikat Straight Kurti","description":"\u003cp\u003eA grey ikat straight kurti in 100% breathable cotton — neutral, easy, and endlessly wearable. The ikat print gives it a subtle handcrafted feel. Straight fit, 3\/4 sleeves, round neck, knee-length.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFabric:\u003c\/strong\u003e 100% breathable cotton\u003cbr\u003e\u003cstrong\u003ePrint:\u003c\/strong\u003e Ikat\u003cbr\u003e\u003cstrong\u003eFit:\u003c\/strong\u003e Straight, knee-length. True to size. Between sizes? Size up.\u003cbr\u003e\u003cstrong\u003ePairs well with:\u003c\/strong\u003e Leggings or straight pants\u003cbr\u003e\u003cstrong\u003eCare:\u003c\/strong\u003e Machine wash cold, dry in shade\u003c\/p\u003e","brand":"AJ FITS","offers":[{"title":"M","offer_id":43823226585154,"sku":null,"price":580.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":43823226617922,"sku":null,"price":580.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":43823226650690,"sku":null,"price":580.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":43823226683458,"sku":null,"price":580.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/9269\/2546\/files\/AJFits-40_7c141fd4-f20f-4de7-8853-f82893c514fd.jpg?v=1785593717"},{"product_id":"teal-blue-roman-silk-co-ord-set-1","title":"Teal Blue - Roman Silk - Co-ord Set","description":"\u003cp\u003eA rich teal blue Roman silk co-ord set — vibrant, polished, and effortlessly put-together. The lightweight silk drapes beautifully in this deep teal tone, with minimal detailing for a clean, elegant finish.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFabric:\u003c\/strong\u003e Premium Roman silk — soft, lightweight, breathable\u003cbr\u003e\u003cstrong\u003eColour:\u003c\/strong\u003e Teal blue with minimal detailing\u003cbr\u003e\u003cstrong\u003eIncludes:\u003c\/strong\u003e Straight-fit kurta + coordinated bottoms\u003cbr\u003e\u003cstrong\u003eFit:\u003c\/strong\u003e True to size. Between sizes? Size up.\u003cbr\u003e\u003cstrong\u003eCare:\u003c\/strong\u003e Gentle hand wash or dry clean recommended\u003c\/p\u003e","brand":"AJ FITS","offers":[{"title":"L","offer_id":43839104417858,"sku":null,"price":899.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":43839104450626,"sku":null,"price":899.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":43839104483394,"sku":null,"price":899.0,"currency_code":"INR","in_stock":true},{"title":"3XL","offer_id":43919936684098,"sku":null,"price":899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/9269\/2546\/files\/AJFits-25_1.jpg?v=1785509848"},{"product_id":"rani-blossom-co-ord-set","title":"Rani Blossom Co-ord Set","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFit:\u003c\/strong\u003e Straight Fit\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSleeve:\u003c\/strong\u003e 3\/4 Sleeve\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNeckline:\u003c\/strong\u003e Mandarin Neck\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePattern:\u003c\/strong\u003e Floral Embroidery\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBottom:\u003c\/strong\u003e Straight Pant\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOccasion:\u003c\/strong\u003e Casual | Office | Festive Casual\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePackage Contains:\u003c\/strong\u003e 1 Kurti \u0026amp; 1 Pant\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"AJ FITS","offers":[{"title":"L","offer_id":43899612889154,"sku":null,"price":680.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":43899612921922,"sku":null,"price":680.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":43899612954690,"sku":null,"price":680.0,"currency_code":"INR","in_stock":true},{"title":"3XL","offer_id":43899612987458,"sku":null,"price":680.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/9269\/2546\/files\/AJ_Fits-15_2.jpg?v=1785509293"},{"product_id":"raw-silk-peacock-blue","title":"Raw Silk - Peacock Blue","description":"\u003cp\u003eA timeless Raw Silk Peacock Blue Chudithar Set paired with an elegant Kalamkari printed dupatta. Designed for comfort and sophistication, this ensemble is perfect for festive occasions, family gatherings, and celebrations. Crafted from premium raw silk for a graceful drape and lasting comfort.\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFabric:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ePremium Raw Silk\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDupatta:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eElegant Kalamkari Printed Dupatta\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSleeve:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e3\/4 Sleeve\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFit:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eStraight fit. True to size. Between sizes? Size up.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeel:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eSoft, lightweight \u0026amp; comfortable for all-day wear\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOccasion:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ePerfect for festivals, family gatherings \u0026amp; celebrations\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eGentle hand wash separately. Dry in shade.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"AJ FITS","offers":[{"title":"M","offer_id":44466517901378,"sku":null,"price":1345.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":44466517934146,"sku":null,"price":1345.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":44466517966914,"sku":null,"price":1345.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":44466517999682,"sku":null,"price":1345.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/9269\/2546\/files\/AJFits-24.jpg?v=1785310567"},{"product_id":"raw-silk-maroon","title":"Raw Silk - Maroon","description":"\u003cp\u003eA timeless Raw Silk Maroon Chudithar Set paired with an elegant Kalamkari printed dupatta. Designed for comfort and sophistication, this ensemble is perfect for festive occasions, family gatherings, and celebrations. Crafted from premium raw silk for a graceful drape and lasting comfort.\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFabric:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ePremium Raw Silk\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDupatta:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eElegant Kalamkari Printed Dupatta\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSleeve:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e3\/4 Sleeve\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFit:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eStraight fit. True to size. Between sizes? Size up.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeel:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eSoft, lightweight \u0026amp; comfortable for all-day wear\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOccasion:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ePerfect for festivals, family gatherings \u0026amp; celebrations\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eGentle hand wash separately. Dry in shade.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"AJ FITS","offers":[{"title":"M","offer_id":44466526322754,"sku":null,"price":1345.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":44466526355522,"sku":null,"price":1345.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":44466526388290,"sku":null,"price":1345.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":44466526421058,"sku":null,"price":1345.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/9269\/2546\/files\/AJFits-34.jpg?v=1785311675"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/9269\/2546\/collections\/generated-image_29714f57-f8ee-481e-a7b1-f5ab0d03304a.png?v=1785744652","url":"https:\/\/www.ajfits.in\/collections\/best-sellers.oembed","provider":"AJ FITS","version":"1.0","type":"link"}